お題 12 現在のステータス オークション 残り時間
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ひらめき数 1,069 アイデア数 249 投票数 655 参加ユーザー数 254


クリエイティブ・ディレクターCreative Director

遠山正道Masamichi Toyama


「海外展開したら良い と思う食のアイデア」を考えて下さい。What food ideas do you think should be introduced abroad?


If you go to Paris, the French are lined up for ramen restaurants despite being normally adverse to lines. Sushi is now a standard. However, many of these eateries are run by Chinese nationals and they will sometimes come with something like yakitori. Although it's nice, it somehow doesn't feel right. If we're going to do this anyway, we want to deliver the good things about Japan properly - delighting, astonishing, and inspiring people abroad. Something traditional or something we've never seen for ourselves either is fine. Share something that you want to be praised for as outstanding.


お題 ひらめき Mazer アイデア 決定


Yes, this is a good idea. I didn't take notice of this because I wasn't sure if it was fitting for auction, but it would be nice if the Japanese government (practically meaning Cool Japan) issued certification. We want to properly convey the good things about Japan. If we had a system to do this, it would be encouraging and probably contribute to having Japanese businesses go out in the world.



I like this! Besides dining out, snacks that are made and sold on the spot would probably work too. We need a balance of entertainment and necessity. Rolling around and being coated in powdered sugar; soft rice dough falling from above and flattening to a nice shape; spinning around to cool off. If we had a series of reasoning like this, it would be substantial. We should definitely involve the Masahiko Sato laboratory when executing this. That way, we would really be able to make an intelligent and fun creation that Japan could boast to the world!



Using technology to make sushi rolls with various cross sections. There are sushi roll artists, but this could be properly mass-produced. In addition to many variations, orders could be taken. This technology could probably be used for "character bento" in addition to sushi rolls. I could imagine character-shaped pressed sushi becoming popular for children's birthdays in the US.



A low table over a sunken floor is unusual and would be fresh. If we make this shared seating, the close proximity between people would foster friendships. Serving each other from a hot pot. Judging which table to allocate a customer to would call upon the skills of a young server. Seeing 20 low tables lined up after taking off your shoes at the entrance would be spectacular. We could use linen and air conditioning in the summer and perhaps a foot bath under the table in the winter.



I chose this for being realistic. Although there are Rocky Aoki's Benihana restaurants, I like that this is more casual and customers can participate. Once you get used to it, you can do the grilling yourself. The atmosphere would probably vary according to local character too. In London it would be like a big party; in Berlin, people would scrutinizing how well it's cooked; in Seattle, the staff would be known for squirting on mayonnaise with a flourish, etc.



The possibilities of mochi, which is a carbohydrate. An automated mochi pounder at the front of the shop. Mochi moving on a conveyer belt and roasted with a burner until it puffs up. We could dip it in tomato soup or roll it around in cheese. It could be used for desserts too. The ease of something like a stand-up eatery and the possibility of desserts and gifts. Set notions might get in the way in Japan, but this might be possible abroad.



First off, the culture of ekiben (railway boxed meals) is nice. In America and Europe, this would probably be sandwiches or donuts etc., but I would like people to know how delicious ekiben are. I'd like to have them taste a boxed meal with deep-fried fish cake on seaweed-covered rice. An ekiben rally with different features per train station sounds interesting.



A suggestion that is parallel with the mochi stand-up eatery. Mont Saint Michel in Paris is famous for its omelettes made with whipped eggs in a huge pan, but for this mochi stand, a wind-up doll would pound mochi in a rice mortar. It would be nice to hear people say "It's cuter than Pinocchio and Alice in Wonderland!"