へんな形というこれまで短所だと考えられてたことを、オモシロい形という長所に見せてブランディングするようなことは、とても可能性ありますね!これまで、短所とされているということは、コストが安く仕入れることができるし、時代背景によって短所になっていただけかもしれません。時代背景が変われば、実は、長所に見せることが可能で、それは、チャンスですね。
Strange shapes were thought to be a shortcoming; executing branding to present them as “fun shapes” would make them a virtue. This has potential! Since it was considered to be a shortcoming up to now, stores should be able to buy them at a low cost, and they may have been considered to be a fault just because of the historical backdrop. If this backdrop changes, it would become possible to show the same characteristic as a benefit. This is an opportunity.


